As much as I like to highlight how blogging can be helpful for real estate professionals, I also want to share here my own professional success with being a freelance writer.
It can be a big, scary place out there. Not having a professional background writing, it can seem overwhelming to make the leap from day-dreamer to fancy freelance writer. But I’m here to tell you: it can be done.
One of the most helpful blog posts I read about this was from UntamedWriting.com, that spoke about finding your niche. When I read that post, at first I thought it was not helpful. Who was I to have a niche? Yet as I looked back on my resume and accomplishments, I realized that I did in fact have an extensive background in real estate. Even better: it was still a field that I loved, even if I no longer worked in it.
It was that clicking in my head and realizing that there was a specific client that I could serve, and serve well, that inspired me to start reaching out specifically to real estate firms.
I would feel disingenuous to say that a week after I started a targeted approach to real estate firms, I landed my first client. It was a week and a day.
But in reality, it was more than that. It was years of thinking that I wasn’t a writer, years of getting used to the idea that maybe I was, a week of solid reading of other freelancers blogs to figure out best-practices, “pitching (my) little heart out” as Elna Cain urges, streamlining my pitch, chatting on the phone with prospective clients, and then finally, finally, closing the deal.
Did it feel great? You bet it did.
I should also note that in addition to reading extensively online, I also reached out to friends and associates who I knew were professional writers. I ended up talking with two of them (who I’m very grateful to); both helped refine the dollar amounts to pitch, and one was even so kind to share her contract template which was a huge help (I sent a bottle of champagne to her once I had that first client!).
So, I’ll say this for me: it wasn’t so much about pitching to people, although that is a necessary step. More than anything, it was getting out of my own way and prepping enough so that I could pitch to clients.
If you told me years ago that I could have started StarryWriters then, I would have laughed at you. Who was I to do something like that? To write professionally for others and build a business in the process?
And that’s perhaps the crux of this article: wanting to believe in ourselves is one thing; doing so is another. I hope you decide to go for it too, and find the most rewarding career path that you never expected!