I get this question all the time from clients — “Why is having a blog important as a real estate agent? My clients want to buy/rent a home, not read the silly internetz!”
Au contraire, my friend. First of all, everyone loves to read about adventures or exploits in the area that they are looking to move into. It makes them feel more connected to the neighborhood and that they have an understanding of the people who live there and the things that go on.
Having a blog also boosts your ranking on Google. How? Easy: every time you blog about Neighborhood XYZ, the search engines recognize that you are saying something (hopefully something useful) about the topic, in this case Neighborhood XYZ. The search engine then makes a note to itself to come back to your site over and over again, because it thinks that you might have more cool things to say.
Lesson? Keep saying cool things!
By posting on a blog about a neighborhood and real estate trends, you are also establishing yourself as a leader in the field. Your blog says, “Hey, I know what I’m talking about” and builds credibility for you with potential clients.
A blog also makes you shareable — maybe someone who stumbled upon your blog by searching for pet friendly apartments loves what you have to say about Fido moving into a new place with them, but alas you are in the wrong area of the state/country/world. But by having your content online, when they or a friend are planning to move to your area, your blog post will still be lurking in their mind because you were fun/engaging/helpful and they’ll want to reach out to you.
Blogging also allows you to build content for your site that keeps working for you, over and over again. It’s like the residual income of being a broker without having the agents to manage. Imagine! Your blog is out there working hard for you, day in and day out, letting search engines know that your business is alive, kickin’ and interesting. According to Hubspot, 60% of businesses that blog generate more business. And more business means more martinis at the beach.
Blogging is publicity for your business and journalists know this too. Having a blog means that you are more likely to be interviewed by journalists as a business leader in your niche, which feeds the whole cycle again.
In essence, you are building a foundation for future clients to find you and fall in love with you. Because let’s face it: there are a million real estate agents out there — why would they choose you? In addition to your kick-ass professional skills, it will also because they like you. Simple and easy, as it always is.